Influencer marketing platform HypeFactory's Auditor for Instagram uses “Instagram accounts for fake followers and likes.”
“Our team has been working with influencers for several years and we know a lot of the pitfalls. the main problem is that influencer marketing does not work for the most advertisers, “it said on its blog, adding that more than 70% of the influencers buy followers, likes and comments.
It defines influencers as” popular bloggers or personalities on Instagram, YouTube, Facebook or Twitter. “They can have this high level of audience engagement to promote brands.”
“We want to make influencer marketing more transparent, that's why we have developed a special tool – Auditor for Instagram,” it said.
or sporadic usage to quantify how many followers and likes were faked.
HypeFactory claimed it had analysed over 100,000 bloggers so far.
Auditor's analysis included definition followers' geo-location and gender; authenticating of followers, likes, and comments; estimating how many followers might see a sponsored post; and metering engagement metrics across other influencers.
These metrics were used to calculate the influencer's Audience Quality Score (AQS), which was of the quality of the audience.
“AQS helps to decide in a minute is it worth to work with this blogger or not,” said Hypefactory.
The service has been audited at US $ 9 (RM35) for five checks, US $ 40 (RM158) for 25 checks, and US $ 75 (RM297) for 50 checks.