Amazon launched Amazon Home Services back in 2015 in an attempt to sell a professional service to homeowners. Amazon-branded service, but one provided by independent contractors that were not directly employed by Amazon. Services include house cleaning, plumbing, electrical work, heating, home theater setups, computer repair, and the list goes on. Now it looks as though Home Services may change from contractors to Amazon employees.
As Bloomberg reports, Amazon is not happy with the growth of its Home Services division and the company may be a cause. So instead, an experiment is being carried out in Seattle. Amazon is hiring cleaners. By employing the cleaners, it will be more expensive to buy Amazon more, but in return the customer experience can be controlled and ultimately much improved.
Unlike buying a product about the experience as the price. If you have a bad experience for a cheap price, you probably will not go back for more. However, if you end up paying a little more and get a great experience, chances are you'll use the service again. If Amazon's Seattle experiment plays out that way, we could see the company directly in the coming years.
Amazon is naming these new employees Amazon Home Assistants. Each one is checked, licensed, a “proven performer,” and insured. They will carry out tasks including general house cleaning, laundry, dishes, and taking out the trash. Prices start from $ 1,500-square-foot home. As you'd expect, Amazon Key and Ring will also help you in your home. Home Assistants easy entry into your property (if you have one fitted).
It's understandable why Amazon is taking Home Services so seriously. When the service first launched in 2015, Amazon viewed it as a $ 600 billion market. Home cleaning alone in the US is a $ 16 billion a year market. Clearly, if it requires employing people directly, training them, and taking the time to build trust with consumers, Amazon is prepared to foot the bill to gain a foothold in this market.