NEW DELHI: Amazon.com on Sept 4 launched a Hindi version of its mobile website and app for Android smartphones in India's fastest growing e-commerce market, stepping up its battle with Walmart's Flipkart unit .
None of India's other leading e-commerce portals – Flipkart, Snapdeal or Paytm Mall – currently available millions of new customers in India's small towns and villages.
“What we believe is, Amazon.in in Hindi is a critical step to actually address the next 100 million customers,” Manish Tiwary, Vice President, Category Management at Amazon India told reporters at a news conference.
Amazon is looking to win over the next 100 million customers in the country, its India head Amit Agarwal told Reuters in April. The country's e-commerce market is tipped to grow to US $ 200bil (RM828.36bil) in a decade, according to Morgan Stanley.
Flipkart, along with its fashion units Myntra and Jabong, is slightly ahead of Amazon in India's online retail, according to Forrester estimates.
Amazon India has a head of customer experience and marketing, without giving a timeline. – Reuters