Apple Inc looks like it's having a not-so Merry Christmas.
Analysts have lowered the iPhone X shipment projections for the first quarter of next year. ] Sinolink Securities Co. analyst Zhang Bin said in a report Monday that handset shipments in the period may be as low as 35 million, or 10 million, less than he previously estimated. “After the first wave of demand has been fulfilled, the market is now worries that the high price of the iPhone,” Jang wrote.
JL Warren Capital LLC said shipments will drop to 25 million units in the first quarter of 2018 from 30 million units in the fourth quarter. The drop reflects “weak demand because of the iPhone X's high price point and the lack of interesting innovations,” the New York-based research firm said in a note to clients Friday.
did not boost the global demand for iPhone X, “according to the note.
Apple has been counting on a redesigned 10th anniversary iPhone to boost shipments as its market value advances towards US $ 1tril (RM4.07tril). The Cupertino, California-based company is facing new challenges from Samsung Electronics Co., which is quickly recovering from the Galaxy Note 7's recall after fires. In the meantime, Chinese brands such as Huawei, Oppo and Xiaomi are also luring customers in China and other emerging markets such as India.
Apple is said to have trimmed its first-quarter sales forecast to 30 million units from 50 million, Taiwanese newspaper Economic Daily News reported, citing unidentified supply chain officials. It is said, Hai Precision Industry Co., main iPhone X manufacturing hub in Zhengzhou, China, stopped recruiting workers. The company also known as Foxconn is the sole iPhone X assembler, and also makes the handsets in Shenzhen and Chengdu.
Shares of Asian suppliers, such as Lens Technology Co., Shenzhen Desay Battery Technology Co., Ltd. and Largan Precision Co. fell Monday on the report. Lens recovered some of the losses on Tuesday, while Largan continued to slide. Shenzhen Desay was little changed.
An Apple representative declined to comment on production arrangements. Foxconn said in an e-mailed statement that the company prevented it from commenting on such matters.
Apple received a rare downgrade last week from Nomura Instinet analyst Jeffrey Kvaal, who said iPhone X sales as well as other positive factors are already baked into the stock price. “
The supply is demanded by the market.”
Apple's efforts to increase iPhone X production in the recent months have made the supply and demand fairly balanced at the moment, said Jia Mo, an analyst at Canalys in Shanghai.
“The market will still hold high expectations for Apple's 2018 products if Apple introduces more devices with the iPhone, which says that Apple has failed to cram enough new technology into the iPhone X to justify a US $ 999 (RM4,075) price tag.
New features such as facial recognition and virtual reality herald Apple's vision for future smartphones, but other issues such as the lack of augmented -reality apps interest in those technologies. – Bloomberg