Co-founder & CEO Kevin Systrom explains the filter against comments intended to harass or upset people is inline with the service's zero tolerance stance against bullying.
“Our Community Guidelines have always been banned on our platform, and I'm proud to announce this next step in our ongoing commitment to keeping.
Instagram had last year introduced a similar offensive-comment filter, which automatically hides toxic and divisive comments, especially those at at-risk groups.
The new filter hides comments containing attacks on a person's appearance or character, and threats to a person's well-being or health.
It also alerts Instagram moderators to repeated offenders, so they can take action.
The filter has been introduced for its global community, although users can choose to disable it in the comment. Controls center of the app.
Systrom says Instagram is also expanding their policies to guard against bullying young people on the platform.
“Protecting our youngest community members is critical to helping them feel comfortable to express who they are and what they care about,” he said.
Not just blocking bullies, Systrom also intends to promote kindness by encouraging the community to support one another both on and off Instagram.
“On Saturday we will host a Kindness of Prometheion in our community who are spreading positivity. These young leaders are inspiring their peers by helping kindness, acceptance and support grow on the Instagram and in the world, “he says.