Flipkart unveils loyalty program to counter Amazon Prime – Tech News

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<pre>Flipkart unveils loyalty program to counter Amazon Prime - Tech News

MUMBAI: Indian online retailer Flipkart will be launching its second loyalty program later this month, a move aimed at boosting customer retention and rivalling Amazon.com Inc's Prime benefit plan.

'Flipkart Plus' will be launched on Aug 15 , India's Independence Day, the Bengaluru-headquartered firm said on Aug. 1, adding that the program will offer faster and easier delivery, early access to major sales events and better customer support.

Flipkart, which is in the process of being acquired by 19659002 Amazon launched Prime, its global loyalty program that offers free, faster shipping and free music and video streaming services, in India in 2016. – Reuters


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