Actually it was “just another computer”. Tool. Something like a notebook or a pencil sharpener. I agree, but in this tool talented people put their souls, and he did not call out how to call it … Emotions?
What is the name of “strong emotional attachment” in human language, and can a normal person test it for a technical device? And why not?
On January 7, 2002, at the MacWorld exhibition and conference, Steve Jobs introduced the computer to the world, focusing the public on the design of the novelty. Such a computer was not yet, it is a fact. About what is hidden in his “stand,” and that for me it was more important once in a million, it was said in passing.
Externally, the new iMac was reminiscent of something that was pretty familiar.
Apple marketers, with great pleasure, defeated this non-random similarity in the video they ordered, because of which the iMac G4 received many amusing nicknames, it was called, for example, “Steve Jobs lamp,” in the original iLamp. The one who translated this name into Russian at the beginning of this millennium knew that our people would not understand either the lower “i” at the beginning of the nickname or the mention of a lamp.
Here is the commercial:
This is a continuation of the series of articles about iMac, the previous parts can be found on the AppleInsider.ru websites (part 1, part 2, part 3, part 4, part 5, part 6, part 7, part
A few words about iMac G3
After October 1999, the iMac G3 went through several updates, which it is not interesting to write about the whole article: third-generation processors became cheaper, accelerated to ever higher clock speeds, and all this became available to customers.
The first PowerPCs of the fourth generation were still more expensive than Apple would have liked, as well as large (by then standards) flat LCD monitors, therefore, in parallel with the “Jobs lamp”, iMac G3 was produced and sold, the most advanced, with a clock speed up to 700 Megahertz – they were now “iMac budget models.”
Their production was discontinued in 2003, along with them the whole epoch in the history of Macs – the era of electronic ray tubes – is gone. True, she stayed for a while in the educational market (all the best for children, right?), In the eMac that I did not see.
Steve Jobs lamp
Steve, who represents Apple's new products, is predictable to disgrace – I I can not understand why this predictability is not boring. Maybe because of the equally predictable novelty of the technology presented? Or is this the “field of distortion of reality”, weapons of mass destruction, which are still not banned by any conventions by an oversight?
Here is a video from 2002. January, San Francisco, California:
The first iMac G4 used LCD monitors with a diagonal of 15 and 17 inches, a PowerPC G4 processor with a clock speed of 700 megahertz, their optical drives, with tray loading, SuperDrive, worked with CDs and DVDs , supporting not only reading, but also recording.
The name SuperDrive Apple borrowed from itself: from 1988 to 1999 the so-called disk drive for 3.5-inch floppy disks “high density”, because of which Mac users were able for the first time learn about the unreliability of floppy disks. The drive was very whimsical.
But – it sounds, you will agree.
3 USB 1.1 ports (in the following models – USB 2.0), 2 FireWire ports, and all ports to decent Mac.
Steve believed that the transition from electron beam tubes to flat screens is a key decade event that will determine the kind of computers for many years to come.
And the appearance of the protagonist of our narrative, personally, I did not like very much – but his ergonomics and comfort made an indelible impression.
A flat screen, whose position relative to the eyes was easily (with very little effort) adjusted, and, in the most natural way, which immediately grasped the position given to it – one can feel the scrupulous work of engineers for many hours.
Someone will doubt: did this trifle cost such time and effort? Worth it. This is not a “bow” or “wow factor”, it's ergonomics – the performance of a computer depends not only on the power of the processor and the amount of resources available to it, but also on how long a person can work for it.
In general, “John Rubinstein and his engineers,” according to Jobs, once again made the incredible. I guess what it cost …
Once again about G4
For the first time this processor was introduced to the “apple” public on October 5, 1999, at the Apple Special Event at the Apple Computer headquarters in Cupertino. This “Event” was one of the most important in the history of this company, of which I have already mentioned more than once, and perhaps the present mention is not the last.
The full official name of the processor is PowerPC 74xx, where instead of “xx” the modifications of this processor, but there were a lot of them. The processor was successful and not bad, but because of it between Apple and Motorola “ran a black cat.”
On October 5, 1999, Apple introduced the new PowerMac model on this processor, I'll write more about the PowerMac G4 in the Power Macintosh series, so far I'll just mention one important detail that Apple has not said: Motorola promised to provide the first PowerPC 74xx with a range operating frequencies from 350 to 500 Megahertz, and PowerMac G4 was developed for these frequencies – but at the last moment it turned out that the processor at maximum frequencies is unstable.
I do not know how the “bug” is called in the language of the hardware experts, but it was he, and Apple had to release these computers with reduced clock speeds of G4, 350, 400 and 450 instead of 400, 450 and 500.
here I took a black cat, I do not really understand: bugs do not happen only with those who do nothing, and engineering is not only known as the “science of compromises”, but also continuous emergencies and force majeure circumstances – unless, of course the engineer creates something new, at the forefront of technology.
Produce in hiding PowerPC 74xx I will not, I will only tell you about the vector module in its composition. Motorola called it AltiVec, it competed on an equal footing with Intel's SSE 2 and 3. The trademark AltiVec belonged to Motorola, so Apple and IBM used their names to designate the module: Apple was called Velocity Engine, IBM had VMX.
AltiVec was developed at Apple, under the direction of the head of the microprocessors department of the company Keith Diefendorf, in 1996-1998.
To be continued
Discuss the history of Apple in our Telegram chat.