Instagram adds TV feature after reaching 1 billion users – Tech News

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Systrom (pic) said Instagram wants to make it possible for anyone to become famous from Instagram TV, not just the people who already have large audiences. — AP

Facebook Inc's photo-sharing app Instagram has reached 1 billion monthly active users. To spur future growth, the company announced a new feature: Instagram television.

Anyone will be able to upload videos for Instagram's new IGTV section, which will display them full-screen and vertically, the way people naturally hold their phones. The video section will feature content from people who already follow on their account, Instagram said. June 20. IGTV is also a separate standalone mobile application on iOS and Android, where videos will start playing automatically when the app opens.

Unlike on Instagram, the videos in IGTV will not be limited to just one minute. People will also be able to comment on the videos and send them to friends.

Instagram says it's not immediately paying for any content on the app, nor will it start with any advertising. But eventually, he plans to make sure people make popular videos have a way to make money from their efforts, the company said. Chief executive officer Kevin Systrom said Instagram wants to make it possible for anyone to get famous from Instagram TV, not just the people who have large audiences.

Instagram's efforts in the original video come on Facebook's Facebook page, a TV tab within the social networking app. Facebook has paid studios and news partners to create content that lives on Facebook, by creating buzz and spurring people to share with their friends. The concept of competes with Google's YouTube. Facebook is paying for rights to shows,

Video-makers on IGTV will be able to choose what they can do on Facebook.

Instagram may have an easier time. While Facebook is mostly used for people to connect with friends and family, Instagram is a place for people who have money from their Instagram fame. The photo-sharing app, which Facebook acquired in 2012 for US $ 715mil (RM2.86bil), also has an audience that is skews younger, and is used to watching video on mobile devices.

“Younger audiences are spending more time with amateur content creators and less time with professionals,” Instagram said in a blog post.

The Instagram effort is most similar to what Snap Inc. has done with the Discover section of Snapchat. Those shows are filmed vertically, appealing to people who watch them on their phones. It's not the first time. Instagram has copied Snapchat. The photo app is successfully released on its own version of Snapchat Stories. That feature has been incredibly popular on Instagram, drawing more users than all of Snapchat. – Bloomberg


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