Lazada Group partner support head Partiban Periannan says the new section promises to deliver on three things: 100% authentic products, 15-day easy returns and next-day delivery.
“At LazMall, we are aiming to offer an online shopping experience of the highest quality to garner the trust of our customers and provide the convenience they long for,” he says, in a post at the Sellers Center.
LazMall is comprised of brand principals, retailers and distributors for products ranging from smartphones to clothing and groceries.
With the roll of the new segment, the Official Store, the classification will be discontinued on Lazada.
Partiban says the mall will be open to more sellers if they meet the following criteria: brands or adequate distribution of the offline stores for retailers, and adequately high operational performance and merchiance grades.
LazMall partner for checking for a “LazMall” badge that appears on the product image.