The net neutrality repeal and Facebook's recent data privacy VPN providers.
New research suggests that both events have been triggering consumers to flock to VPN services in an effort to mask their internet activities and to protect their digital privacy.
Market data from Edison Trends shows that for the first time in the history of the United States, the Obama administration
On Google Play, paid subscriptions for VPNs, and peaked in late March.
The findings were collected from 2.9 million Americans, who agreed to have their e-receipt data collected and anonymized by Edison Trends for market research.
In the meantime, people were buying VPN services in recent months, both the net neutrality repeal and Facebook's data scandal had to have at least some influence, “Edison Trends told PCMag.
For the uninitiated, VPN stands for Virtual Private Network, and they are designed to help keep your online activities private. To do so, VPN providers, the VPN services, the VPN services, the ISPs from the Internet, from meddling with their internet traffic, Edison Trends said. With a VPN in place, the ISP can not see what you're accessing, and so will have to treat all your traffic on an equal basis.
In the case of Facebook, a VPN will not stop the company from learning what you share over the social networking serivce. For that you need to change your privacy settings. However, the Cambridge Analytica scandal may have gotten people thinking about their digital privacy and what to do to protect it.
Which VPNs have consumers been paying for? Edison Trends found that NordVPN, was one of the services that grew its market share the most in recent months. (PCMag has currently ranked as the best VPN service.)
The VPN services to try, PCMag has a guide.