Leading mobile device e-brand Honor officially launched its Honor Play during the Honor Play Fair held at Sunway Pyramid in Selangor on Aug 7.
Honor Play adds to the brand's innovative smartphone series.
The Honor Play was designed specifically for every casual and hardcore mobile gamer's needs by delivering an optimum, high-end performance at just RM1,249.
During the launch, Honor Malaysia also announced a partnership with the popular mobile game PlayerUnknown's Battlegrounds (PUBG Mobile).
Both brands will work together to bring Honor Play and PUBG Mobile fans – and game fanatics alike – more partnership activities in the future.
Honor Play brings major ground-breaking and industry leading smartphone technologies to mobile gamers.  “The head of Honor Malaysia Zhao Zhi Wei.”
“The Honor Play aims to enable exceptional user experience at the best value as it delivers top-end quality and performance at a highly competitive price point. “
With the GPU Turbo technology and the powerful Kirin 970 flagship chipset – the latest on a mid-range phone processing for a smoother, faster gaming experience.
The GPU Turbo is a groundbreaking graphic-processing technology for an unprecedented mobile gaming experience.
It is an integrated hardware-software graphics processing acceleration that reconstructs the traditional graphics processing framework at the lower layer system.
This improves the efficiency of GPU graphics processing and user-gaming experience.
Honor achieves a key technology breakthrough with its GPU Turbo that improves graphics processing efficiency by 60% and reduction SoC (System on Chip) energy consumption by 30% – setting new records in smartphone performance and energy consumption balance.
Play offers total immersion as the 4D gaming experience includes graphics, 3D audio effects and AI vibration driven smartly by the AI capability.
In addition to its competitive internal software and hardware, the honor Play is a “Game On” device that delivers the edge to win.
Its large 6.3in full-view display, tremendous battery life and other functions.
AI boost to the mid-range device
Honor Play is the 4D gaming experience includes graphics, 3D audio effects and AI vibration driven smartly by the AI capability.
This is customized for the most popular games, matching the gameplay modes and scenarios to deliver an immersive mobile gaming experience.
The AI 4D Smart Shock, which is only available for Honor Play, offers real-time image and audio recognition that vibrates in 30 different scenarios.
Meanwhile, the AI 3D surround sound offers 3D-audio technology with an ultra-wide 3D sound field for gamers.
Players get a cinematic three modes experience, near, front and wide. This is supported by either wired earphones or headphones with 3D stereo effect.
More than just gaming
Besides gaming, the Honor Play's other features fit right in the mid-range market.
The AI-enabled dual rear camera (16MP + 2MP) auto-identifies the scene types and adjusts camera settings accordingly.
Its Smart Gallery can identify characters and scenes in each photo, and create a tag for each group.
■ For details on the new honor Play