Although XRP does not refer to freely convertible currencies and is not even a crypto currency by definition, it is often compared to bitcoin and ether. Then, in terms of market capitalization, XRP is the third largest in the world and it is used by more and more people and organizations. And this is the problem – Ripple has revised the rules of manipulating XRP to make it more accessible and convenient for everyone.
Perhaps the most difficult point in using XRP is the official rule of Ripple not to cooperate with banks and financial organizations in order not to make a crypto currency the subject of interest speculators. At the same time, the company recognizes that it can not provide direct payment for services or goods using XRP outside its platform. So, we need a conversion mechanism, when a user with US dollars translates them into XRP, passes it to a partner in London, and he converts XRP to British pounds for on-site purchases. This is the main line of work.
Ripple's second area of interest is charity and philanthropy. Recently, the platform investor, Hollywood actor Ashton Kutcher, donated $ 4 million to the Wildlife Fund Ellen DeGener on behalf of Ripple. Not with money, but with an equivalent amount in XRP, just like the company itself previously purchased $ 29 million for school equipment in the US. But there is one trick here – the company does not give as much financial means as it involves new players in the eco-environment of XRP.
Ripple does not sell, does not give XRP, but does long-term investment in the interests of users and start-ups. For example, in October 2017, $ 300 million was spent to support the RippleNet Accelerator Program, a program for integrating financial structures that want to work with XRP. And recently, in May, the Xpring system was launched to finance XRP-oriented start-ups.js.src = “&version=v2.8”; 'script', 'facebook-jssdk'));