Twitter Is Testing Unfollow Recommendations

<pre>Twitter Is Testing Unfollow Recommendations

Twitter users are used to see the following, make sure you have the right timetable.

Social networks have always been laser-focused on growth. The more users they have and the more interactions that happen between them. But we've reached a point now where users are spoiled for choice in terms of social networks to choose between, so the focus turns to quality.

That could be why . As Slate reports, Twitter has now confirmed (after screenshots appeared) that it ran an experiment where a limited number of Twitter accounts were served unfollow recommendations.

The suggested unfollows were accounts that had not been engaged with regularly and consequently deemed of much lesser importance to the Twitter user. The goal of the experiment was to make the Twitter timeline more relevant for each account. In other words, a little nudge for users to discard all the noise they've built up over the months of the years of the following people, and in so doing to increase the quality of the experience.

The experiment only ran for a few days with a very limited number of accounts. The suggested unfollows were presented under the heading “Control what's happening.” You sure do not need to follow everyone to know what's happening. ” There's no unfollow button to press, instead of the familiar blue background “Next”, which can be clicked to trigger an unfollow.

For now, Twitter is not commenting on whether unfollow to become a feature for everyone. For me, it makes a lot of sense to implement these recommendations. Twitter users easily build up hundreds and then thousands of followers, and I dare you to scroll through your follow-up list. I'd appreciate the nudge.

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